FRENCH MUSEUM
Create curiosity for families to visit museum through a good experience without forgetting the learning aspect
On my own
3 weeks
FRENCH MUSEUM
Create curiosity for families to visit museum through a good experience without forgetting the learning aspect
On my own
3 weeks
CONTEXT
Today, museum attendance is steadily declining. Since the COVID-19 pandemic, it has been difficult to return to the visitor numbers seen in 2019. While there may be brief surges, such as those during major events like the Olympic Games, these are often limited to specific regions and are not representative of a nationwide trend.
Young children still visit museums as part of school field trips, but it is increasingly rare for them to go with their families. Currently, families still represent around 30% of the 11 billion museum visits annually, but the children in these groups tend to be older.
This raises an essential question: how can we spark curiosity and engagement among the youngest audiences? How can museums reinvent themselves to become attractive, accessible, and meaningful for a new generation that interacts with the world through screens, speed, and storytelling?
CONTEXT
Today, museum attendance is steadily declining. Since the COVID-19 pandemic, it has been difficult to return to the visitor numbers seen in 2019. While there may be brief surges, such as those during major events like the Olympic Games, these are often limited to specific regions and are not representative of a nationwide trend.
Young children still visit museums as part of school field trips, but it is increasingly rare for them to go with their families. Currently, families still represent around 30% of the 11 billion museum visits annually, but the children in these groups tend to be older.
This raises an essential question: how can we spark curiosity and engagement among the youngest audiences? How can museums reinvent themselves to become attractive, accessible, and meaningful for a new generation that interacts with the world through screens, speed, and storytelling?
RESEARCH
What’s happening in the museum world today? How is the field evolving, what support is available, and how do visitors perceive it all? Beyond attendance, it’s about understanding the shifts, the new forms of engagement, and what audiences expect from cultural spaces today.
RESEARCH
What’s happening in the museum world today? How is the field evolving, what support is available, and how do visitors perceive it all? Beyond attendance, it’s about understanding the shifts, the new forms of engagement, and what audiences expect from cultural spaces today.
1.4 millions
-18 visitors
11 millions
Entry in 2024
MUSEUM IN NUMBER
30%
Of visitors are famillies
€ 579 M
Market
1.4 millions
-18 visitors
11 millions
Entry in 2024
MUSEUM IN NUMBER
30%
Of visitors
are famillies
€ 579 M
Market
To regain the 30 million visitors museums had in 2019, institutions are adapting by embracing social media trends and immersive exhibitions. Some are now creating child-focused exhibits to encourage active participation, moving away from passive, reading-only experiences. These new formats aim to make the visit more interactive, playful, and emotionally engaging. By doing so, museums hope to build stronger connections with younger audiences and turn occasional visitors into regular ones.
To regain the 30 million visitors museums had in 2019, institutions are adapting by embracing social media trends and immersive exhibitions. Some are now creating child-focused exhibits to encourage active participation, moving away from passive, reading-only experiences. These new formats aim to make the visit more interactive, playful, and emotionally engaging. By doing so, museums hope to build stronger connections with younger audiences and turn occasional visitors into regular ones.
LESS
Fear to speak in public
BETTER
Creativity
TIME
With the family
DISCOVER
New horizon
BENEFICTS FOR CHILDREN
LESS
Fear to speak
in public
BETTER
Creativity
TIME
With the family
DISCOVER
New horizon
BENEFICTS FOR CHILDREN
MORE
MORE
Knowledges
USER RESEARCH
NOT IN THE HABITS
Of the parents
SOUVENIR
Kids don’t have
life time long souvenir
REAL BENEFITS
Kids value somethings
STORY FOCUS
Children are more focus on a story
SHARE
Kids like to share
MOMENTS
Families like to be together
SOCIETAL PRESSURE
Trends & Surroundings
Where can we takle to have a sharing
moment around museum ?
Where can we takle to have a sharing moment around museum ?
STORY
Tell the stories
STORY
Tell the stories
THE BED TIME
THE BED TIME
Shared time every day
Shared time
every day
DON’T REDO THE WHEEL
DON’T REDO
THE WHEEL
Museum already
do some workshop
Museum already
do some workshop
REMEMBER
A dedicated parent-child moment is designed to relive the stories they discovered at the museum—whether experienced together or through a school trip. Using a connected projector/nightlight, the narratives from the exhibition are projected at home, helping the child recall and deepen the memory of the visit. This playful, emotional extension of the museum experience helps reinforce learning and strengthens the bond between the child and cultural discovery.
The companion app encourages parents to explore new exhibitions with their children, turning occasional visits into lasting habits.
At the end of the visit, a visual memory station allows for a fun photo shoot. The image is linked to an NFC tag, and a sticker can be added to the nightlight, building a visual collection of every cultural journey shared.
One of the main goals of the app was to create a smooth, simple user flow, allowing parents to enjoy a story with their child without any friction. Everything has been designed to be quick and intuitive—whether it's launching a story, finding the nearest museum, or locating the exact position of your memory display.
The interface uses soft, calming color tones to create a peaceful and welcoming experience.
The app is not meant to be another nightly cartoon. It’s a gentle support tool, designed to extend a shared moment. It helps families relive stories they’ve experienced together, offering a quiet, meaningful way to reconnect with those memories and turn them into something lasting.
One of the main goals of the app was to create a smooth, simple user flow, allowing parents to enjoy a story with their child without any friction. Everything has been designed to be quick and intuitive—whether it's launching a story, finding the nearest museum, or locating the exact position of your memory display.
The interface uses soft, calming color tones to create a peaceful and welcoming experience.
The app is not meant to be another nightly cartoon. It’s a gentle support tool, designed to extend a shared moment. It helps families relive stories they’ve experienced together, offering a quiet, meaningful way to reconnect with those memories and turn them into something lasting.
REMEMBER
Don't forget your memories, watch them with your kid so you won't forget them
LOGIN
REMEMBER
Hello Victor,
Near culturals center
What do we do tonight ?
Recent
Discover
Settings
Start a story
Sleep mode
LAM
Beaux
Arts Lille
Gare
Saint so
Vieux lille Library
REMEMBER
Memories
What do we remember tonight ?
INSERT THE COIN TO START A STORY
REMEMBER
Memories
What do we remember tonight ?
CURENTLY PLAYING
20/51 pages
REMEMBER
Sleep mode
Time to sleep ?
START THE SLEEPING MODE
REMEMBER
Hello Victor,
Near culturals center
What do we do tonight ?
Recent
Discover
Settings
Start a story
Sleep mode
LAM
Beaux
Arts Lille
Gare
Saint so
Vieux lille Library
REMEMBER
Collections
What did you visit ?
Camille Claudel
Add a remember coin to add a new story
Go to the nearest museum for new memory and stories
13/01/2024
10/02/2024
6 min
8 min
+
Picasso
REMEMBER
Sleep mode
Time to sleep ?
START THE SLEEPING MODE
REMEMBER
Memories
What do we remember tonight ?
CURENTLY PLAYING
20/51 pages
REMEMBER
Memories
What do we remember tonight ?
INSERT THE COIN TO START A STORY
REMEMBER
Don't forget your memories, watch them with your kid so you won't forget them
LOGIN
REMEMBER
Collections
What did you visit ?
Camille Claudel
Add a remember coin to add a new story
Go to the nearest museum for new memory and stories
13/01/2024
10/02/2024
6 min
8 min
+
Picasso
The design system has been carefully crafted using simple, neutral, and soft colors. The intention behind this palette is to evoke a sense of serenity and calm, with blue serving as the flagship color to embody and reinforce this tranquil mood.
The primary goal is to avoid overstimulating the child before bedtime. Instead, the experience is designed to soothe and relax, creating a gentle moment of connection and shared intimacy between the child and their parent.
The application itself is intended as a supportive tool, built around a straightforward flow centered on three key journeys: finding a nearby center, starting a bedtime story, and exploring one’s personal collection. In addition, some complementary features are available, such as a dedicated sleep mode, which further enhances the calming bedtime experience.
The design system has been carefully crafted using simple, neutral, and soft colors. The intention behind this palette is to evoke a sense of serenity and calm, with blue serving as the flagship color to embody and reinforce this tranquil mood.
The primary goal is to avoid overstimulating the child before bedtime. Instead, the experience is designed to soothe and relax, creating a gentle moment of connection and shared intimacy between the child and their parent.
The application itself is intended as a supportive tool, built around a straightforward flow centered on three key journeys: finding a nearby center, starting a bedtime story, and exploring one’s personal collection. In addition, some complementary features are available, such as a dedicated sleep mode, which further enhances the calming bedtime experience.
THANK YOU FOR READING
THIS PROJECT !
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