FRENCH MUSEUM
Create curiosity for families to visit museum through a good experience without forgetting the learning aspect
Solo project
3 weeks
CONTEXT
Museum attendance continues to decline. Since the COVID-19 pandemic, visitor numbers have struggled to return to 2019 levels. Occasional surges, like those during the Olympic Games, remain exceptions, confined to specific regions rather than reflecting a broader trend.
Young children still discover museums through school trips, but family visits are becoming increasingly rare. Families account for about 30% of the 11 billion annual visits, yet the children in these groups are now typically older.
This raises an essential question: how can we spark curiosity and engagement among the youngest audiences? How can museums reinvent themselves to become attractive, accessible, and meaningful for a new generation that interacts with the world through screens, speed, and storytelling?
RESEARCH
What’s happening in the museum world today? How is the field evolving, what support is available, and how do visitors perceive it all?
Beyond attendance, it’s about understanding the shifts, the new forms of engagement, and what audiences expect from cultural spaces today.
1.4 millions
-18 visitors
11 millions
Entry in 2024
MUSEUM IN NUMBER
30%
Of visitors are famillies
€ 579 M
Market
To regain the 30 million visitors museums had in 2019, institutions are adapting by embracing social media trends and immersive exhibitions. Some are now creating child-focused exhibits to encourage active participation, moving away from passive, reading-only experiences. These new formats aim to make the visit more interactive, playful, and emotionally engaging.
By doing so, museums hope to build stronger connections with younger audiences and turn occasional visitors into regular ones.
LESS
Fear to speak in public
BETTER
Creativity
TIME
With the family
DISCOVER
New horizon
BENEFICTS FOR CHILDREN
MORE
Knowledges
Are people aware of these benefits? Does this change their opinion?
USER RESEARCH
NOT IN THE HABITS
Of the parents
SOUVENIR
Kids don’t haveife time long souvenir
REAL BENEFITS
Kids value somethings
STORY FOCUS
Children are more focus on a story
SHARE
Kids like to share
MOMENTS
Families like to be together
SOCIETAL PRESSURE
Trends & Surroundings
Where can we takle to have a sharing moment around museum ?
STORY
Tell the stories
THE BED TIME
Shared time every day
DON’T REDO THE WHEEL
Museum already do some workshop
REMEMBER
A dedicated parent-child moment brings museum stories back to life, whether first discovered together or during a school trip.
Through a connected projector and nightlight, the narratives unfold again at home, transforming the room into a gentle echo of the museum. Each projection rekindles memories, deepens understanding, and turns learning into an intimate, shared experience.
The companion app invites families to continue the journey, discovering new exhibitions and turning occasional visits into lasting cultural rituals.
At the end of each visit, a visual memory station captures the moment. A playful photo becomes a collectible sticker, linked by NFC to the nightlight, building a growing constellation of shared adventures and discoveries.
The app was designed with one clear goal: to make every interaction feel effortless. Parents can launch a story, find the nearest museum, or locate their memory display in just a few taps. Every transition is smooth, every gesture intuitive, so the focus stays on the moment shared, not the mechanics.
The interface envelops the user in soft, calming tones, creating a sense of peace and familiarity. This isn’t another nightly cartoon. It’s a gentle companion between the digital and the emotional.
By helping families relive the stories they’ve discovered together, the app transforms fleeting experiences into lasting memories. It turns technology into a quiet ritual of connection, where storytelling becomes a way to grow closer.
The design system embraces simplicity through a palette of neutral, soft colors. Each tone is chosen to evoke serenity and calm, with blue as the signature embodying a sense of peace that flows through the entire experience.
The goal is not stimulation, but stillness. Before bedtime, the interface invites relaxation, creating a gentle moment of connection and quiet intimacy between parent and child.
Built around three key journeys: finding a nearby center, starting a bedtime story, and exploring a personal collectionthe app remains clear and intuitive. Complementary features, like a dedicated sleep mode, further enrich this soothing ritual, turning technology into a tender companion for shared calm.
